Hello & welcome again to YUPMS’s version of the highly debatable topic for online presence for brands, a.k.a. self-owned domains & beautifully designed website.
Which one should we go for? Whether it’s owning a domain that’s an exact match with the brand’s name & hires a web designer / programmer. Get that person to help us design a stunning-looking website that has all the gimmicks in it / just keep it short and simple?
This has been a trending topic among most entrepreneurs that literally own a business in any industry. Especially in a developing country like Malaysia, when every business owner is following the TREND to hire a professional web-designer to create a FANCY-LOOKING website, stuff in a lot of gimmicks to impress site visitors.
We’re at the rational side as regards to the issue mentioned above, we do agree on the importance of having a website with great appearance. But we simply can’t put aside the importance of having “the best of both worlds”.
A website with an appearance that’s appealing in the eyes of the public but at the same time complies with the search engine algorithms, if we neglect the importance of having a search engine optimized website.
Then, somehow down the road, we’ll definitely regret & we need to spend more TIME & MONEY to fix it. Why not get professionals to can help you to optimize the web-pages in a way that’s search engine friendly, user-friendly & able to deliver the message that we want to deliver.
As mentioned in an earlier post, Google’s algorithm / any other search engines like Bing & Yahoo’s main intention is not to PUNISH the publishers / advertisers but instead ensure that every publisher is playing nice & following the rules that’s workable based on their MASSIVE DATABASE & machine learning.By YUPMS & SEO Authorities
- So what exactly do we have to pay attention to, if we don’t just focus on the aesthetics of the web-pages (the front-end content)?
- What’s the most important factor for having an online presence? Website / webpage
- Advantages of “SEO website”
- SEO helps to target quality traffic (most relevant audiences)
- We don’t need to pay to GoogleAds / BingAds for marketing our content
- SEO pages / posts get more clicks (taps) than PPC campaigns
- Inbound links paired with SEO pages / posts = PR
- Move ahead of the competition with great SEO strategies
- Disadvantages of SEO website (pages & posts)
So what exactly do we have to pay attention to, if we don’t just focus on the aesthetics of the web-pages (the front-end content)?
Our advice is, focus on BOTH, front-end & back-end of the website (web-pages) while constructing it. I will show you some examples of how sleekly designed web-pages can help in gaining some WEB-TRAFFIC & CONVERT them into possible clients.
We do believe that ultimately most business owners are into the ROI part for outsourcing their work to “SEO professionals”. How is ROI generated in the first place if it’s not SEARCH ENGINES OPTIMIZED? That’s because non-optimized sites = less amount of traffic.
And don’t believe what other people tell you about setting up a beautifully designed website if you’re not just into social media marketing like having a Facebook page. That’s much easier to exchange but in expense for FLEXIBILITY & uncertainties in terms of Facebook’s algorithm change.
Apart from that, the fundamentals for SEO (search engine optimization) also means, paid traffic (paid search) will also be affected in terms of the amount of cost-per-tap (more commonly known as cost-per-click).
So eventually, you’re paying a WHOLE LOT MORE for acquiring traffic to your business website for every TAP / CLICK. Of course, there’s a whole lot more to learn about obtaining web-traffic by leveraging Google, Facebook, Youtube, Instagram, etc.
We’ll have another session about obtaining paid traffic in another post. And as mentioned earlier on, YUPMS is dedicated to offering our viewers with viable tips & tricks that are constantly updated. That way, our viewers won’t miss out on the most useful & trending hacks to grow their page / website.
Take a look at the following image;
This is a pay-per-tap (PPC) campaign done on YUPMS’s official website. The image shown above shows the most important data for the outcome of the campaign.
It’s still an on-going campaign but just to share it within this post to explain what kind of metric we’re truly focusing on in terms of leveraging Google Ads (google & partner search network). In this instance, we used Google’s search network only (Google search) for acquiring potential clients.
As a result after optimizing the campaign, we get results such as LOWERING OUR COST FOR EVERY CLICK / TAP & obtained highly targeted clients, without using top-notch knowledge performed by YUPMS professionals.
I don’t think it’s easy to achieve results like this, but still, it’s not the most satisfying result but definitely a benchmark for YUPMS’s future projects & those who are interested in search engine marketing & ways to obtain ORGANIC & PAID TRAFFIC to their website / web-pages.
Bonus tip: it requires a lot of fine-tuning in terms of KEYWORD RESEARCH & figuring out the most relevant keywords that are suitable for YUPMS’s offerings.
And also, if you do have the time to surf over to our official site, you’ll notice that our homepage (also set as the landing page for the PPC campaign) is designed in a way that’s sleek-looking yet able to deliver the message that YUPMS desires.
No exceptional eye-candy effects here, because we’re trying to optimize the whole site (not just individual pages) for performance on search engines.
What’s the most important factor for having an online presence? Website / webpage
Most of the time, we really have to questions ourselves. Why do we need an online presence, what’re some of the most important factors that we’re looking at when building a SEARCH ENGINE OPTIMIZED website / webpage.
Is it for converting site visitors into a client directly on the website, converting site visitors into sign-up forms / even making a purchase on the website?
Or is it just a place to SHOWCASE our creations (masterpieces) to the public with a lot of EYE-CANDY but the content in it doesn’t rank on search engines.
Just for “display purpose”, we truly believe that all these questions have to be clarified as early as possible during the development of the website & to ensure that it properly aligns with the entire outcome of the project.
Or is it focused mainly on acquiring new clients for the offerings of the brand (business)?
We’ll share with you some of the interesting statistics about an SEO-site versus non-SEO-site.
Organic search literally means TRAFFIC that’s obtained to our website / webpages through SEARCH ENGINE OPTIMIZED WEBSITE. In layman’s terms, we don’t have to pay to Google, Yahoo / other search engines for ranking our content on the first few pages of SEARCH ENGINE RESULTS PAGE.
Preferably on page 1 of “SERP” because that’s when a
The graph above is sourced from Forbes magazine for the TOP 10 REASONS WHY WE NEED SEO.
Here’s also another great explanation created by the famous web hosting company, BlueHost.
Advantages of “SEO website”
SEO helps to target quality traffic (most relevant audiences)
One of the most significant advantages of SEO is the inbound marketing strategy.
As you can see, “inbound marketing” is permission-based and widely applied by businesses with online presences such as a Facebook page / website built using CMS like WordPress, Wix, Weebly, etc.
Unlike traditional outbound marketing strategies that require a person to do cold calling, cold emails, interruptive ads which are mostly business (marketer) centric.
We don’t need to pay to GoogleAds / BingAds for marketing our content
As we all know, on this day of age. The intention of creating a website, landing pages, a
In other words, convey the messages that are inside product / services that we intend to unleash. And we do believe the GOLDEN RULE for most businesses is to reduce business cost & achieve the highest ROI (in terms of time & money spent).
So basically SEO is like fixing a certain amount of marketing budget in our company’s marketing plan thus leveraging search engine platforms to BLAST OUR CONTENT to the market.
PPC ads basically share the same fundamentals as SEO, but the thing is we have to constantly pay for EVERY SINGLE CLICK that the site visitor lands into our page / post.
It’s great, but sometimes we will have to pay more because of the bidding process of the keywords that are controlled by search engine algorithms.
That’s great but unless you have the sheer amount of budget to constantly compete with the other bidders for the same set of keywords then that’s fine. Otherwise, you could as well optimized the entire website (posts & pages) for search engines for attracting ORGANIC TRAFFIC.
And here’s a report about how much does PPC (PayPerClick) campaigns actually costs across all industries whether it’s in the non-local / local market like in Malaysia.
If you do notice, the average cost-per-click obtained by YUPMS is slightly higher than average but we believe that’s normal, because the campaign started with a tiny budget, so there is some limitation in terms of the ad placement.
Therefore, the campaign could only be optimized for Google search networks instead of on all placements like Google search partners, display network (in our opinion delivers less favorable results compared to search networks).
Depending on the business’s nature too, if it is a product-based business, we believe it’s much more effective because most people prefer watching graphics instead of just text alone.
SEO pages / posts get more clicks (taps) than PPC campaigns
Although PPC ads usually appear at the top / the bottom of the search engine results page but most of the time, people tend to click on ORGANIC SEARCH RESULTS more often.
No matter which results from the post / page is ranked on search engines. In fact, according to a post was written by CrazyEgg, more than 70% amount of people (searchers) click on organic search results.
World-renowned digital marketing specialists have also made a video regarding the PROS & CONS of ORGANIC VERSUS PAID search engine marketing strategies.
Inbound links paired with SEO pages / posts = PR
PR also is known as Public Relations is an important ranking factor on search engines because it’s like a referral from relevant sites / authoritative sites that are relevant to your site’s industry / content.
Apart from emphasizing writing (creating content with intent), engaging content & search engine optimized
PR is basically the same as working as collaborating with authoritative sites that are relevant to our niche. By providing valuable comments / taking an extra kilometer by doing the webmaster a favor in exchange for building relationships with other webmasters.
The more relevant links gained from authoritative sites (relevant industry is highly recommended) eventually provide a RANKING BOOST to our posts / pages as time passes by. Google, Bing & Yahoo sees this as a kind of ranking factor & in a way it’s like a social proof for the website too.
Move ahead of the competition with great SEO strategies
According to a post made by CrazyEgg, SEO is considered as one of the MOST EFFECTIVE & TOP PRIORITY online marketing strategy. Perhaps considered one of the best ways in terms of content marketing.
More than 61% of marketers agree with the statement.
If you do notice, the chart clearly states the top 3 most effective online marketing ways are dominated by content marketing either using organic / paid traffic ways.
Content distribution amplification in layman’s terms also means leveraging SEO & ads for growing the website’s traffic. And usually blogging is still the most viable way to grow a website’s traffic via the creation of web-copywriting & videos too that consists of a message that we intend to distribute.
Disadvantages of SEO website (pages & posts)
Getting noticed by more than target audiences
Just like a public figure, a famous website is destined to be VULNERABLE to all sorts of comments & attention.
The website will get positive comments & criticism from every activity that’s marketed to the public. And because in order to be known a person / organization requires online presence in today’s age.
And constantly getting our page on top few pages of search engines like Google will result in TONNES OF ATTENTION by either our potential clients (which is the best part 😉 ) but on the other hand, competing businesses, spammers.
As a result, we might get a lot of UNNECESSARY ATTENTION that could sometimes make / break us.
Black hat & white hat SEO tactics
“Black-hat” SEO basically means individuals / agencies will be making promises to you that your content will definitely RISE-TO-THE-TOP by using some dirty tricks that are constantly challenging Google / Bing search networks algorithm.
A risky action that almost seems like “gaming” the algorithm, it will usually result in long-term damaging towards a website / a brand’s reputation.
However, if you seek help from companies like YUPMS that practices “white-hat” SEO, that focuses on complying with the rules set up by Google / relevant platforms but constantly stays up-to-date & tries every possible way to help client’s content RISE TO THE TOP.
In exchange, for a long term and sustainable business relationships but turns the situation into a less risky one. But most probably create SLOWER-GRATIFICATION.
Which one do you prefer? Are you one of those business owners / webmasters that seeks for instant-gratification / delayed gratification but ensures that everything is on track.
Steady growth in traffic & potential prospects (ultimately client). Which side do you choose? Leave a comment below to share your thoughts with us about the topic.