Do you often come across the “buzzword” known as “copywriting”? It’s not just about writing content on the internet, publishing your ideas in words combined with images (sometimes videos too).
That’s a mixture between “blogging” & “copywriting”, or in layman’s terms present your ideas to the world in a convincing way, persuading the readers to take an action after reading a post.
The post could represent any kind of idea that you want to portray to your “target audiences”, could be recommending a product / service. Or perhaps promoting your very own products / services that you would like to share with your audiences.
Copywriting has been around since the days of d blogging. The born of the blogging days on the internet. It’s widely adopted by bloggers & writers that don’t reside in Malaysia.
Check out the information below that shows some current statistics + tips about blogging & copywriting for B2C & B2B content marketing strategy.
That’s not all, we’ve got some other fun facts to show to you too.
HubSpot (a leading software company from America) recommends a higher frequency for producing blog posts on a website in order to implement into the entire online marketing master plan in order to achieve that key metrics that most business owners are very keen of.
Which is “ROI” in the time and money spent on all the online marketing efforts?
Here’s also another piece of information specially made for B2B marketers/business owners.
Source: Content Marketing Institute (leading Content Marketing Strategy, Research, “How-To” Advice company from America)
At YUPMS, we’re committed to delivering fun facts & statistics that are legitimate and up-to-date to the latest development within the online marketing sector (internationally & of course for the local market too).
And since blog posts are mostly posted on a website / web-page instead on social media platforms. Therefore, search engine marketing & search engine optimized blog posts are often a vital factor in sending our messages out there.
Here’s also some important facts of how Malaysians utilize the internet, which consists of mostly posts in written form & videos too.
- Malaysians mostly use the internet to help them make a purchasing decision, with the highest percentage using it for comparing choices and source of information extracted online (search engines dominate the online scene)
>>Compare choices online: 51%
>>Online Sources of Information : 92% from search engines
>>Motivation for Local Search : 37% say a specific product is needed
>>First Source of Product Awareness During Pre-Purchase Research : 48% online
Source: (Google Barometer)
- Using Google’s keyword planner for pre-web copywriting
- Copywriters are like “online salesperson”
- Little-Known Blogging Statistics to Help Shape Your Strategy
- 53% of marketers say blogging is their top content marketing priority
- 43% of people admit that they skim through blog posts
- 36% of people prefer list-based headlines
- Marketers report that 66% of them include blog posts in their social media content strategy
- B2B marketers (75% of them) are more likely to use blog posts in their social media content than B2C marketers (61% of them)
- 65% of marketers plan to increase their use of blogging
- Websites with blog posts tend to have 434% more indexed pages
- Number of “bloggers” are expected to reach 31.7 million in 2020
- B2B businesses are practicing blogging for their content marketing endeavors instead of B2C businesses
- 47% of buyers view 3-5 pieces of content online before engaging with sales personnel
- Blog articles with images get a whopping 94% more views
- 94% of people who actually shares posts on their blog / social media channel do so because it’s JUST HELPFUL
- B2B marketers that use blogs are more likely to acquire more prospects (up to 67%)
- Marketers who prioritize blogging are more likely (13 times) to achieve positive ROI on their efforts
- SEO prospects have a 14.6% close rate whereas “outbound leads” such as “direct mail” / “print advertising” have a 1.7% close rate.
- Companies that blog receives 97% of links to their website, also known as “backlinks”
- Over 51% of businesses report that content management is absolutely critical for creating a link-able buyer journey
- 70-80% of users ignore paid ads & only focus on organic traffic results (non-paid web-traffic)
- Google gets over 100 billion searches a month, more than half of it originates from mobile devices
- Blogs have been rated as the 5th most trusted source for accurate online information
- Majority of “bloggers” (approximate 66%) are publishing content less often than DAILY but more often than MONTHLY
- As little as 6% of “bloggers” publish the majority of their original content as guest posts
- “Bloggers” are increasing their use of paid promotional techniques that drives traffic to their posts (usage increased by 93%)
- Compounding blog posts make up to 10% of all blog posts & generate 38% of overall traffic
- Only 8% of marketers plan to add “Medium” publishing to their content strategy
Using Google’s keyword planner for pre-web copywriting
If you’ve ever used any keyword research tools for keywords analysis before writing a blog post, here’s a FREE OPTION that’s suitable for most online marketers / business owners.
But bear in mind, Google’s version of the keyword research tool isn’t as holistic as what keyword research tools like Ubersuggest, SEMRush, Ahrefs can offer.
But it does offer some basic requirements for which kind of direction our blog posts should head to, including relevant keywords for our audiences & of course, for the SEARCH ENGINES ALGORITHM!
Sometimes we’ve just got to find a right balance between the both, if you’re an SEO content fan, you’ll notice that most people will tell you lots of different renditions about how you should create your content.
Especially text-based information (blog posts).
If you’ve ever logged in to Google’s keyword planner before, you’ll notice it’s actually quite easy to use even for beginners.
That’s why they’ve engineered in a way that makes it intuitive to identify the total “search query” for a specific phrase & then start creating content revolving the keywords that you’ve initially done research on.
It even tells you how much is the “cost-per-click” for every keyword/phrase if you want to bid for it & get it ranked on page 1 of the search engine results page.
Bear in mind, that Google’s keyword research tool works for Google’s search engine platform.
We believe it’s not integrated with other search engine platforms, perhaps you could try the several keyword research tools that we’ve mentioned above to conduct keyword research prior to marketing on search engine platforms apart from Google.
And good news for marketers / business owners that have a “location-based audience”, keyword planner has made it streamlined to filter our results based on the location.
Here’s how the keyword planner’s interface looks like;
Do you notice there’s the LOCATIONS & AVERAGE MONTHLY SEARCHES data shown on the picture? It’s a clear indicator of how we could start writing our posts based on the data extracted from the keyword planner.
Of course, if you’re using more paid tools like SEMRush, Ahrefs / maybe free options like Ubersuggest you could get more granular details like the number of competing keywords, domain authority, the exact same phrase / keywords used by other webmasters, etc.
A quick tip: always go for phrases that has more than 30 average monthly searches, despite any keyword research tool you’re using & what kind of topic you’re publishing on a web-page.
That way at least you will ensure that you’ll get at least 1 query for that single phrase & don’t forget in order to rank on page 1 of search engines (especially Google) for that particular post, a post requires at least 2000 word count in order deemed as comprehensive & helpful content for audiences.
In other words, that piece of content definitely consists of relevant keywords that’ll help to rank the post / page on the first page of the search engines result page. This has been frequently mentioned by NeilPatel & TheContentFactory.
Alright, enough of “bragging” about how useful & effective blogging (with copywriting skills embedded in it) can help boost the brand’s awareness & consideration.
Driving our audiences from the top of the marketing funnel to middle if we start to create content that’s positioning ourselves in the middle of the funnel.
Don’t always believe every single word written by YUPMS, go do some research on NeilPatel’s page / TheContentFact, you might be STUNNED by a search engine optimized posts can do for your brand.
Copywriters are like “online salesperson”
Yes, we do know that most people hate the term “salesperson” but I believe business owners love it, because in layman’s terms. More sales = more revenue (income) for the business.
Regardless of what position you’re in an organization, we’re either constantly marketing & “selling” a product / service in order to stay in the game.
And yes, copywriters do not need superb language ability. Regardless of what language they’re writing the posts in, these people are just good at structuring their message & putting it into written / spoken format.
In these examples, it would be web-copywriting, don’t be frightened by the fact that, oh gosh, we’ll need to have a “master degree” in English (or any other language) to be able to generate helpful & posts that’ll actually convert online website visitors into a prospect (and even client).
Which is what most people hope for when we produce content on the internet.
They’ll just need to have updated knowledge about search engine optimization because every piece of content has to be formatted (structured) in a way that’s great for search engines algorithm & for the audiences.
Writers at YUPMS that compose content like this usually own that kind of skill which is creating posts that’s search engine optimized.
Unless! You do not want your content that’s published on a web-page to be seen, otherwise, it’s not logical that why we shouldn’t create SEO optimized posts that convert.
Fun fact: Did you know that TheContentFact is actually charging 0.50 U.S. dollar per word for a search engine optimized post, and in order to get a post that’ll be ranked on page 1 of search engine results page. It’ll be at least 1890 words.
Source: QuickSprout (a company founded by NeilPatel)
Do check out the effective Google ranking factors shared by NeilPatel on his Youtube channel.
Little-Known Blogging Statistics to Help Shape Your Strategy
- Business blogging is steadily on the rise
- B2B companies with a blog receive more leads than those that don’t
- A B2B blog has tremendous SEO benefits and organic search attracts high-quality leads
- A company blog has more long-term ROI than traditional marketing efforts
Apart from these, there are also several emerging trends to plan for business owners, these includes;
- Longer blog content tends to perform better in search engines and average word count numbers have increased in the last couple of years
- Video is becoming more popular content on blogs.
- Paid promotion/distribution for blog content has dramatically increased
53% of marketers say blogging is their top content marketing priority
Apart from lead generation, brand awareness, SEO & thought leadership. There are still a few areas of marketing that don’t benefit from blogging
43% of people admit that they skim through blog posts
Headers, videos, information-graphics & other visual tools can help a blog post to stand out & help audiences to focus just on the most essential part of the post.
36% of people prefer list-based headlines
List-based information is still the most easy way to consume pieces of information that seekers want to look for, in today’s quick-paced society.
Marketers report that 66% of them include blog posts in their social media content strategy
Well-written posts with thorough information can be used to generate extra web-traffic & engagement when shared on social media channels.
B2B marketers (75% of them) are more likely to use blog posts in their social media content than B2C marketers (61% of them)
According to SocialMediaExaminer, if we’re a B2B marketer, it’s most likely that our competitors are already using blog content on social media & following the exact same method mentioned here.
65% of marketers plan to increase their use of blogging
Competition in search engines are just getting higher each year, but no worries, YUPMS can help you out on that.
Websites with blog posts tend to have 434% more indexed pages
A website’s main role is not just to promote a product / service but instead based on algorithms of most search engines, a website with a lot of information is usually favored by search engine crawl bots. Therefore it will index it faster & rank the website (webpages) higher.
Number of “bloggers” are expected to reach 31.7 million in 2020
According to a study made by Statista (database company)
B2B businesses are practicing blogging for their content marketing endeavors instead of B2C businesses
Blogging is important for B2B businesses because it’s more likely to generate prospects for a company instead of B2C marketers.
47% of buyers view 3-5 pieces of content online before engaging with sales personnel
A blog post has to include content from the top & medium of a sales funnel to gain more flexibility.
Content that’s crafted for the top of the funnel is usually mended for brand awareness, instead, those created for the middle position direct visitors directly to the consideration process.
Blog articles with images get a whopping 94% more views
Including images in posts whether it’s on a blog section within a website / on social media platforms.
It’s a must-have, cause nobody’s interested in consuming content that’s crafted using plain text / video EVEN-THOUGH the piece of content is deemed helpful.
94% of people who actually shares posts on their blog / social media channel do so because it’s JUST HELPFUL
This further explains why some posts get tonnes of shares on the internet whereas some get little to none, its actually back to the fundamentals dear viewers!
It’s all about creating helpful content that could help solve the problem & properly structured (a beautifully made web-page) is a bonus, cause who doesn’t love “eye-candy”, right?
Bonus fact: social shares (re-shares on social media platforms actually triggers a signal to search engine platforms that this piece of content is really popular & it will BOOST the ranking of that particular piece of content (page)
B2B marketers that use blogs are more likely to acquire more prospects (up to 67%)
Traditional methods of prospect (lead) generation are simply not as time / cost-effective as compared to blogging for B2B marketers (perhaps B2C too)
Marketers who prioritize blogging are more likely (13 times) to achieve positive ROI on their efforts
Success with content marketing strategy often does not happens overnight / by accident. Businesses have to treat blogging, blog posts that’s SEARCH ENGINE OPTIMIZED to achieve the results that they desire.
SEO prospects have a 14.6% close rate whereas “outbound leads” such as “direct mail” / “print advertising” have a 1.7% close rate.
As emphasized earlier, well-crafted posts that’s SEARCH ENGINE OPTIMIZED are more likely to acquire qualified individuals who are ready to be closed.
Posts that are keywords-centered often means relevant content for readers & search engines. So getting found is the key-metric that every business marketer is looking upon.
Companies that blog receives 97% of links to their website, also known as “backlinks”
Back to the fundamentals again, quality & helpful content will trigger authoritative website links to a post / page within a website, therefore, triggering signals to search engines that.
Hey! This piece of information is really helpful, thus the website will reap the SEO benefits as a result of these “backlinks” came from authoritative sites.
Over 51% of businesses report that content management is absolutely critical for creating a link-able buyer journey
The buyer’s journey should be like a natural progression for our prospects, not just that, it’s all about creating a comprehensive buying journey for our audiences.
However, this is only achievable via purposeful planned & mapped blog & premium content.
70-80% of users ignore paid ads & only focus on organic traffic results (non-paid web-traffic)
Paid search can certainly be rewarding but for a long-term viable strategy, one has to adopt a continuous blogging strategy paired with SEO knowledge (and strategy) not bought all-the-time.
Google gets over 100 billion searches a month, more than half of it originates from mobile devices
A website / blog has to be mobile-friendly in order to attract potential prospects & buyers to a website. It’s not just about a beautifully-made website that showcases a product / service.
Don’t worry, there’ll never be a shortage of people who’s interested in our products / services.
Blogs have been rated as the 5th most trusted source for accurate online information
In the early days of “inbound marketing” blogs were not taken seriously. However, starting in 2016, blog posts have been viewed as the most valuable & credible source of information because marketers won’t simply publish a piece of content.
It requires TONNES OF RESEARCH to craft the content to desired audiences.
Majority of “bloggers” (approximate 66%) are publishing content less often than DAILY but more often than MONTHLY
Daily publishing isn’t viable for most businesses especially if it’s a small-to-medium scale business unless a company has a dedicated copywriter within the organization otherwise publishing a blog post per week is considered a good way.
If it could be doubled than there’ll be more web-traffic and brand awareness for the website.
And also publishing frequently sends a signal to search engines that,.
Hey! I think we should crawl this website more often and index (plus rank) the content more frequently. Or in most cases, based on the frequency of the website’s publisher.
As little as 6% of “bloggers” publish the majority of their original content as guest posts
If we want to set our website as the central hub for driving web-traffic into our page, then we should use “guest blogging” as one of the strategies for our content marketing strategy.
“Guest blogging” can help to secure “backlinks” from influential & authoritative websites. So we can’t be stingy of blogging for other websites for the stuff that we know, because it enhances the branding thus driving new visitors to our central hub (website).
Cause in today’s competitive world, it’s all about collaboration to help us step up the game, there’s no one-website-knows-all approach, it just doesn’t work in today’s world.
“Bloggers” are increasing their use of paid promotional techniques that drives traffic to their posts (usage increased by 93%)
Although paid promotions might not be the most viable way for the growth of a website / webpage still it will attract a lot of “eye-balls” into the content. More commonly known as “impressions” in search engine & social media platforms.
Compounding blog posts make up to 10% of all blog posts & generate 38% of overall traffic
In layman’s terms, don’t neglect older content, a large amount of traffic wasn’t created within the past 6 months. Instead, it happens after frequently optimizing the posts, by gradually increasing the ranking of the posts.
Only 8% of marketers plan to add “Medium” publishing to their content strategy
Republishing / distributing blog content on “Medium” can be an extremely effective strategy for building traffic & brand awareness. Not to mention, the amount of quality “backlinks” that a website will be getting.
Apart from “Medium” perhaps content marketing strategists can look into wordpress.com too for a similar set of the outcome.
Bonus fact: Most of the little-known facts about “blogging” is proudly brought to you by “impactbnd.com” (IMPACT: Inbound Marketing Strategy, Advice & Agency)
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